Michelle is an expert resume writer, personal brand strategist, and trained career coach who has helped thousands of professionals in areas like marketing, design, technology, fashion, sales, and finance navigate career transition and job change. SPECIALTIES: Health & Wellness Programs, Project Management, Corporate Event Planning, Product Education, Communication, Relationship Building, Marketing, Sales Summary Example 2 (Third-Person): I have been an avid practitioner of meditation for more than 15 years, and try to integrate aspects of mindfulness in all areas of my work. As a certified yoga instructor and trained holistic expert, I strive to create accessible and engaging solutions that support stress management and healthy lifestyle goals. With more than 10 years of experience in healthcare, wellness, and fitness industries, I am passionate about bringing holistic health and beauty practices to women across the globe. As LinkedIn is a less formal platform than the resume, using either first-person or third-person voice is acceptable. Similar to your headline – and much like your resume – the summary section of your profile should accurately describe your experience, skills, and strengths, and be keyword optimized based on the roles you are targeting. Pay attention to keyword optimization, and include a brief bio that integrates important search terms relevant to your current role and target job opportunities. The summary section of your profile provides a concise overview of your skills and experience and can include up to 2000 characters of text. Social Media & Content Marketing Consultant for the Hospitality IndustryĬreate a Concise & Impactful Profile Summary How Long Should Your LinkedIn Summary Be?.Strategic Marketing Manager for Luxury & Lifestyle Brands.Examples of Good LinkedIn Profile Headlines: Avoid using overly creative titles that don’t accurately represent your function, and stick to keyword optimized, common search teams. Or you can create a broader, concise description of your expertise. It is acceptable to use your current job title so as not to raise red flags among your employer if it’s relevant and descriptive of your specialty. Your profile headline should be optimized for keywords and phrases closely related to the types of roles you’re targeting. What to Include in Your LinkedIn Headline Avoid using symbols, emojis, or other characters in your headline, as they are not searchable. You can include up to 120 characters of text to describe what you do, whether that’s a brief description of your current job title. Your headline is a brief description that appears next to your profile in search results, and at the top of your profile when a viewer clicks on your page. Start With a Strong LinkedIn Headline How Long Should Your LinkedIn Headline Be? Where to Start Building Your LinkedIn Profile Focus on building out the primary sections on your profile. A completed profile, meaning, all primary sections are populated with content – has a much higher chance of showing up in relevant search queries based on title and skill set. LinkedIn uses algorithms to assess a member’s profile quality based on several key pillars that focus on relevancy, engagement, and activity patterns. With over 200M active members and more than 15M job listings, LinkedIn is a valuable tool for professionals across all industries, regardless of whether or not you are actively (or passively) looking for a job.Ĭontinually updating your LinkedIn profile with relevant, keyword-rich information an important part of maintaining an effective presence. This complete guide to creating a great LinkedIn profile provides you with the know-how to create a polished, professional portfolio that will significantly increase your chances of standing out among the competition. More than 95% of recruiters and hiring managers actively use LinkedIn to source top talent. Your LinkedIn profile is the cornerstone of your digital brand presence, and – along with your resume – a critical tool in your job search portfolio.
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