It’s time to audit your your social media content. Identify your top-performing social media content If you’ve found any off-brand content or profiles that need to be updated, make sure to note that in the notes section. We’ve highlighted them in the image above! Use the information from your summary tab to start creating and populating the platform-specific tabs of your social media audit spreadsheet.Īfter this step, you should be able to fill out the handle, bio, hashtags, link in profile, verified, channel owner, and “most recent post” columns. Be sure to click on any links to see if they need to be updated. Visit each of your social profiles and see how your posts look to your followers. The best way to make sure that your accounts are on brand is to act like a member of your audience. Is your account verified with a blue checkmark badge? If not, should you try? We have guides on how to get verified on Instagram, TikTok, Facebook, and Twitter if you want to pursue this. Evaluate your pinned posts to ensure they’re still appropriate and up-to-date. Does the URL in your profile go to the correct website or landing page? (For example, our Twitter accounts and Links. Having more than one account per network is okay if they serve different purposes. Try to use the same username across all social channels. Are all fields filled in accurately? Does the copy match your tone and voice guidelines? You have limited space to work with when creating a social media bio, so make the most of it. Make sure your images reflect your current branding and adhere to each social network’s image size requirements. Here are the key areas to review for each social account: Check on your profile and banner images, hashtags, copy and phrases, brand voice, URLs, and more. Look through each profile to ensure they fit your current brand style guidelines. List your basic account info on the Summary tab of the social media audit spreadsheet.ĭon’t worry if you don’t have the information for every column in this tab yet - we’ll continue to fill it out as we go through the audit. At the very least, you should reserve your business username on new platforms, so no one beats you to it. But an audit is a good opportunity to add new ideas to your social strategy for the future. Of course, you don’t need to be on every network. For example, are there any social platforms you haven’t considered? Should you be there? In addition to your current social media presence, think about the accounts you don’t have yet. Once you’ve tracked down all relevant accounts, set up a social media monitoring program to watch for any new impostors. For some, it could be as simple as contacting the fake account owners or reporting the account to the social network it’s on. Still, write down the steps required to tackle each phony account. Old test ones your company has created probably won’t be too hard to get rid of, but finding old login info may be a pain.įind any imposter accounts or others infringing on your copyrighted material? The legal department will likely need to get involved. Then, make a plan to deal with any troublesome accounts you’ve found. You might uncover a few unexpected results, like old test accounts. Search each major social network for your brand and product names. So start by listing all your social media profiles, including inactive ones. You may think you know all your social accounts off the top of your head, but chances are, you’ve forgotten one or two. Create a list of all your social media accounts
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